With a limited monthly budget, the goal was to eventually cover the entire 40,000 homes that we distribute to across Exeter, with 2,000 home drops every month until the whole area has been reached. This flexible and manageable approach allows them to market the radio station regularly, and consistently.

The company take advantage of our competitive leaflet prices and the ability to save money by buying large quantities at once by ordering 10,000 leaflets at a time and storing them at our warehouse so that they’re ready to go each month as planned.